What is novel protein dog food?
What is novel protein dog food?
Clearly named proteins, carefully chosen ingredients
Lean proteins
Vegetables
Fruit
Seeds
Herbs
Botanicals
Personalise your dog's proteins
Some dogs thrive with a simpler bowl. Others suit a little more variety. With Years, you can choose single protein or multi source protein meals around your dog’s needs, preferences and previous food history.
So every bowl feels a little less like guesswork, and a lot more made for them.
How novel protein dog food may help your pup
If you’re exploring novel protein dog food, Years makes it simple to build a bowl around what suits your pup. Novel proteins are simply proteins your dog hasn't eaten as much, which can be helpful for sensitive tummies, fussy appetites or dogs who do better with a more considered protein choice, especially if the usual suspects don't sit quite right.
Our recipes are made with real wholefood ingredients and high quality named proteins, with single protein and multi source protein meals available depending on your dog’s needs, preferences and food history.
Every Years meal is carefully steam cooked at 78°C to help lock in natural flavour, moisture and nutrients, so you can serve your pup a soft, satisfying meal with rich meaty aromas they’ll get full body wiggles over.
That's the Years difference... Clear ingredients, personalised protein choices and fresh food made to help your dog thrive from bowl to belly.
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Gently steam cooked at 78°C to lock in flavour, nutrients & moisture
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Choose from single protein or multi source protein meals
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The % of every ingredient used in our meals is declared
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All of our meals are completely grain, legume, dairy and soy free
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Personalised meals with breed specific ingredients
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Free from fillers, preservatives, or anything artificial
Get started with a personalised novel dog food plan for your pooch today
Try Years fresh recipes with a personalised 7 day trial from £7, and see how our novel dog food can help support your dog’s digestion, energy and everyday wellbeing. Tailored to your pup’s breed, size, activity level and age.
Tell us about your dog
Every question you answer helps us tailor your dogs nutrition
Tailored recipes
Our Veterinary Board Certified algorithm creates your dogs’ recipes
7 day trial pricing
Start with a 7 day trial box from just £7 plus postage
Ongoing deliveries
Choose your next delivery that you will receive after your trial box ends
Stay in control
Cancel, pause or amend your deliveries at any time in your account
Rated the UK’s Best Fresh Dog Food
All About Dog Food is one of the UK’s most trusted independent dog food review sites, used by over 2 million people. Years cooked meals come out on top, rated the best fresh dog food in the UK with a score of 95%.
But Years isn’t typical dog food. It’s novel dog food made with fresh, wholefood ingredients, 60% prime meats, essential oils, super fruits, seeds, herbs and vibrant veg. A Complete Nutrition System for your pup.
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AADF Nutrition Rating Overall nutritional rating on consumer review website Visit AllAboutDogFood.co.uk |
95% | 88% | 43% | 38% |
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Declare % of every ingredient Is every ingredient % declared, so you know exactly what you’re feeding? |
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Detail every cut of meat Is every cut of meat detailed, so you know exactly what you’re feeding? |
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Zero legumes. |
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100% grain free |
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Gentle cooking method Classification is based on an average declared cooking temperature threshold of 90°C or below. |
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Store at room temperature |
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Health supplement |
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Breed specific ingredients Years' algorithm analyses your dog's breed, their potential health needs, and selects a formulation to suit - refined further with personalised dosage instructions. |
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Probiotic digestive support |
Years nutrition system includes fresh meals which provide 100% complete nutrition. At Years, we go even further, by including for free, with every meal a Breed Health+ supplement. Different formulas for different breeds, all with added probiotics for digestive support. Comparison table data was obtained, through a review of each brand's official website, conducted on 26 April 2026.
300,000 happy dogs and counting
Here's what some of our customers say
Frequently Asked Questions
Novel protein dog food is made with a protein source your dog has had little or no previous exposure to. That could be duck, pork, fish, venison or another less familiar protein, depending on your dog’s food history.
The important bit is that “novel” means new to your dog. A protein only counts as novel if they have not already eaten it regularly in meals, treats, chews, toppers or table scraps.
There is no fixed list, because it depends on what your dog has eaten before. For some dogs, duck, pork, fish or lamb may be novel. For others, those proteins may already be familiar.
Common proteins like chicken and beef are less likely to be novel for many dogs, simply because they are often used in dog food, treats and chews. Looking at your dog’s full diet history is the best place to start.
Years can be a helpful choice if you are looking for clearer protein options and personalised meals. You can choose from single protein or multi-source protein meals depending on your dog’s needs, preferences and previous food history.
Years meals are made with high quality named proteins and real wholefood ingredients, with the percentage of every ingredient clearly declared. That makes it easier to understand exactly what is going into your dog’s bowl.
Novel protein dog food uses a protein your dog has had less exposure to before. Hypoallergenic dog food is a broader term and can include different approaches, including hydrolysed veterinary diets where proteins are broken down into smaller pieces.
If your vet has recommended a strict elimination diet, it is important to follow their advice closely. Novel protein foods can be useful, but they are not always the same as a veterinary diet designed for diagnosing food allergies.
Single protein meals can be useful when you want to keep your dog’s bowl simpler and easier to track. Multi source protein meals may suit dogs who enjoy variety and do well with a broader mix of ingredients.
With Years, you can choose the approach that best fits your dog’s needs, preferences and food history, then personalise their plan around them. For dogs with suspected allergies or ongoing symptoms, speak to your vet before making major diet changes.
Ingredient clarity matters because a novel protein approach only works when you know what your dog is actually eating. Treats, chews, toppers and hidden animal ingredients can all affect how clear the picture is.
With Years, meals are made with named proteins and recognisable ingredients, so you are not trying to decode vague labels or mystery meat mixes. That can make protein choice feel much more manageable.
Novel protein dog food may help some dogs if their itchy skin is linked to a food sensitivity. However, itchy skin is commonly caused by things like fleas, pollen, grass, dust mites or skin infections too, so food is only one possible piece of the puzzle.
If your dog is scratching, licking their paws or getting recurring ear irritation, your vet can help you work out what is going on and whether a diet change is the right next step.
It can be helpful for some dogs, especially if they seem to do better away from proteins they have eaten often. A novel protein may give you a clearer starting point when trying to understand what suits your dog’s tummy.
That said, sensitive digestion can have many causes, including sudden diet changes, stress, parasites, infections or underlying health issues. If your dog has ongoing diarrhoea, vomiting, weight loss or discomfort, it is always best to speak to your vet.