Our goal is to help your dog live a longer, healthier, happier life
With breed specific, fresh dog food
Pug? Cockapoo? Mixed breed?
They're all different, so their nutrition should be too.
Try Years today
Pug? Cockapoo? Mixed breed?
They're all different, so their nutrition should be too.
Try Years today
Gerard Lippert's study shows dogs can live up to 3 years longer
The 5-year study concluded your dog, just like you thrives when eating a wholefood, highly nutritious, minimally processed diet.
Our Board Certified Veterinary Nutritionist followed the principles of the study to create the
best ever rated fresh wholefood meals
Your dog's delivery will include:
Fresh wholefood meals
60% prime meat, seeds, fruits and vibrant veg.
Just like in humans, dog’s bodies thrive from whole food ingredients, which provide key essential nutrients to help promote a healthy lifestyle through a balanced diet.
Just like in humans, dog’s bodies thrive from whole food ingredients, which provide key essential nutrients to help promote a healthy lifestyle through a balanced diet.
Superfood Supplement
Breed specific formula with high scoring ORAC antioxidants
Tailored to your dog based on their breed and answers you provide about your dog. Always including up to 400 million CFU live bacteria and prebiotics.
Tailored to your dog based on their breed and answers you provide about your dog. Always including up to 400 million CFU live bacteria and prebiotics.
Probiotics & prebiotics
Healthy live bacteria - up to 400 million CFU per serving
Pro and prebiotics helps build a stronger immune system and well as a healthier skin and coat, since good digestion allows your pet's body to utilise all the nutrients in their diet.
Pro and prebiotics helps build a stronger immune system and well as a healthier skin and coat, since good digestion allows your pet's body to utilise all the nutrients in their diet.
Tailored to your dog
To their breed, life stage, activity levels and more.
Powerful functional ingredients in every meal, tailored to your dog's individual needs to help them flourish.
Powerful functional ingredients in every meal, tailored to your dog's individual needs to help them flourish.
What are our Yappers saying?
Steve & Debbie
Years' Very Important Dogs (V.I.Ds)
The trial pack was so successful
I have a very excited Spencer today. Our first order arrived after the trial pack was so successful...he absolutely loves it I hadn't even had chance to unpack it and he was on the table ready and waiting to have his dinner
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1 comments
Julie R
Years' Very Important Dogs (V.I.Ds)
Food eaten as soon as I put it down
This morning I let Florence choose what she wanted to eat - she chose Pork shoulder and ate it all straight away !!!Usually it sits in the dish til lunch time when she eventually eats it!Maybe I’ve been doing it all wrong and should let her choose
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2 comments
Danielle M
Years' Very Important Dogs (V.I.Ds)
First order since the trial!
Safe to say Lucky was excited about his delivery!
24
4 comments
Jackie B
Years' Very Important Dogs (V.I.Ds)
Years has really helped his stomach
Charlie has finished his trail pack and got his monthly order today. He’s on palliative care & this food has stopped him feeling sick and really helped his stomach.
35
7 comments
Linda D
Years' Very Important Dogs (V.I.Ds)
First order since the trial!
Coco’s second delivery. He was super excited. He loved his steak and kidney mushroom hotpot, cheese and broccoli topper 🥦, and his super blend mix. Thanks ‘Very Important Dogs‘ this has solved my problems. 🐕🦮😅😅.
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5 comments
Wholefood meal
Your dogs recipe based on Dr Lippert study results
Superfood Supplement
Your dogs formula designed for their breed and longevity
It's not just fresh dog food, Years is a Complete Nutrition system
With our tailored dog food subscription, you can be confident that you're feeding your dog premium nutrition every day.
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Fresh wholefood meals cooked by chefs
By using the principles outlined in the Dr. Gerard Lippert longevity study, and numerous other studies we have created what we believe are the world's best dog meals.
Designed with the goal of helping your dog live a longer, healthier and happier life every meal includes tailored:
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Seasonal wholefoods – that you would eat yourself. Gently Steam Fresh™ cooked by our Nottinghamshire chefs
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Prime cuts of meat – from maturated steak to skinless chicken thighs. You can see the meat your dog is eating (no brown mush from us!)
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Seeds, fruits and vibrant vegetables – Antioxidant powerhouses, all marinated in a meaty broth so even fussier dogs enjoy.
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Natural prebiotics – to support your dog's gut microbiome. Naturally occurring in quinoa, sweet potato, and hemp oil.
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Superfood supplement blends included with every meal
Specifically designed by our Board Certified Veterinary Nutritionist to be added to your dog's wholefood meal when serving, to a supercharge it's nutrition.
Powerful functional ingredients tailored to your dog's individual needs to help them flourish:
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Breed-specific - A Cockapoo is different from a Labrador so we tailor the ingredients to your dog's breed traits.
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Psyllium husk – to support healthy digestion and to help your dog transition to a new wholefood diet
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High-scoring ORAC Antioxidants – From blueberry powder to spirulina powder to help support your dog's immune system.
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Joint & mobility support – Every formula includes ingredients such as rosehip powder, green-lipped mussel, and marine collagen.
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Prebiotics & Probiotics for your dogs gut microbiome
Help support natural balance and provide digestive support to your dog with tailored (different serving sizes for different dogs) probiotics and prebiotics with every meal.
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Probiotic E.faecium good bacteria - to help top up your dog's natural population of healthy bacteria (up to 400 million CFU).
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Beta-glucan prebiotics – to further aid and encourage healthy gut function by feeding the good bacteria in your dog's gut.
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Supporting digestion – by decreasing the pH in your dog's gut and helping the good bacteria thrive
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Reducing flatulence - and bloating by helping to restore the natural balance of good and bad bacteria in your dog's gut
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Everything Tailored To Your Dogs Breed, Age & More
Different breeds have different needs. The size of your dog, their activity level, snacks, personality, neutered status and age all impact what your dog requires from their diet.
That is why a 1-year-old neutered pug, who doesn’t have treats but is a bit of a couch potato will get different ingredients, serving size, and nutrition to a 2-year-old mixed breed dog who is full of energy and slightly overweight.
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Breed specific nutrition – Your dogs breed impacts their longevity so we tailor their Complete Nutrition System accordingly
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Life stage / Age – Puppies, adult and senior dogs have vastly different nutritional requirements, so we tailor to meet their needs
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Activity levels – Is your dog a couch potato or more energetic than a toddler? Both have completely different calorie requirements.
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Complete Nutrition System everything you will ever need
There has never been anything like this for dogs:
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Overall health & longevity
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Joint care and mobility
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Digestive health
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Healthy skin & shiny coat
Review sites agree we are the best
Years.com meal nutrition system achieved the HIGHEST rating over all fresh dog foods - 96% out of 100.
All About Dog Food is trusted by over 2 million people each year because it independently ranks over 2,521 dog foods in the UK.
How does it work? It is so easy - you will love it!
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Tell us about your dog
Every question you answer impacts your dogs' Complete Nutrition System
- get started now
2
We formulate their recipe
Your dogs Complete Nutrition System is formulated by our Board Certified Veterinary Nutritionist
- get started now
3
Calculate your price
Your price is unique to your dog and includes the entire Complete Nutrition System
- get started now
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Chef cooked
Our chefs freshly cook your dogs' tailored meals in our Nottinghamshire kitchens
- get started now
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Home delivered
Choose your delivery day, and we'll bring everything to your door in one easy package.
- get started now
Total confidence
you're feeding your dog right
Rated the best fresh dog food of all time on allaboutdogfood.co.uk
Find out more
Chicken Thigh Mediterranean Casserole
So tasty you will want to eat it. Delicious chicken thigh marinated with super foods, seeds, fruits, and vegetables for the ultimate healthy meal.
Chicken Thigh Mediterranean Casserole Ingredients: Chicken leg 23% (Chicken thigh 60%, Chicken drumstick 40%), Chicken gizzard 22%, Chicken heart 15%, Sweet potato diced 12%, Red pepper 9.05%, Spinach 5.4%, White quinoa 5%, Rosemary-infused sunflower oil 4%, Cold-pressed hempseed oil 1.2%, Red quinoa 1%, Dried apple 1%, Vitamins & Minerals 1%, Herbs & Botanicals 0.3% (Oregano, Chicory root, Kelp seaweed, Cleavers, Ginger, Turmeric, Black pepper, Echinacea).
Find out more
Turkey Thigh Cranberry Fricassee
Primes meats you can see – not brown mush. Delicious turkey thigh marinated with super foods, seeds, fruits, and vegetables for the ultimate healthy meal.
Turkey Thigh Cranberry Fricassee Ingredients: Turkey leg 28% (Turkey thigh 60%, Turkey drumstick 40%), Turkey heart 27%, Sweet potato 8.5%, Red pepper 7.5%, Turkey liver 5%, Parsnip 5%, White quinoa 4.7%, Rosemary-infused sunflower oil 3.5%, Spinach leaf 3.5%, Carrot 3%, Cold-pressed hempseed oil 1.2%, Red quinoa 1%, Vitamins & Minerals 1%, Freeze Dried Cranberries 0.5%, Herbs & Botanicals 0.3% (Sage, Chicory root, Kelp seaweed, Cleavers, Ginger, Turmeric, Black pepper, Echinacea).
Find out more
Steak & Kidney Mushroom Hotpot
Hands off – it is for your dog! Delicious matured steak marinated with super foods, seeds, fruits, and vegetables for the ultimate healthy meal.
Steak & Kidney Mushroom Hotpot Ingredients: Prime beef 24%, Beef heart 23%, Red pepper 10.4%, Beef liver 7.5%, Beef kidney 5.5%, Spinach 5.4%, Sweet potato 5.3%, White quinoa 4.4%, Parsnip 4%, Carrot 3%, Rosemary-infused sunflower oil 2%, Red quinoa 1%, Vitamins & Minerals 1%, Dessicated coconut 1%, Mushroom 1%, Cold-pressed hemp oil 0.9%, Herbs & Botanicals 0.6% (Rosemary, Chicory root powder, Kelp powder, Cleavers, Ginger, Turmeric, Black pepper, Echinacea).
Nutritional rating comparison
Nutrition &
Ingredients
Ingredients
AADF Nutrition Rating
96%
87%
55%
43%
Breed specific ingredients
Declare % of every ingredient
Gentle cooking method
Zero legumes
Zero “mince” or mechanical meats
100% grain free
Probiotic digestive support
Prebiotic beta-glucan
Seeds & fruits
Hemp oil
Vibrant vegetables
Superfood Supplement
Store at room temperature
Which do you think is healthier?
Pug? Cockapoo? Mixed breed? They're all different so their nutrition is too
A 10 year old Pug, who snacks daily but is a bit of a couch potato is different to a 2 year old mixed breed dog is full of energy. That is why they will both get different ingredient, different amounts and different longevity advice from Years.
Just like you would tweak your diet if you were doing more exercise or knew you could benefit from more Vitamin D.
Digestion
Different prebiotic & probiotic needs
Activity levels
Different calorie requirements
Breed
Breed specific requirements
Tailored to your dog
Tailored
Based on:
Based on:
Breed specific ingredients
Current weight
Current body condition
Activity levels
Treat consumption
Life stage (puppy/adult/senior)
Neutered status
Pre-portioned meals
Avoid these tricks “human grade" fresh dog food brands are using right now
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"Mince" on the label is often Mechanically Separated Meat
Would you eat this?
Don't be duped by photos of prime chicken breast on the website, if their ingredient page says chicken mince it is most likely Mechanically Separated Meat.
Mechanically separated meat is a paste-like meat product produced by forcing bones, with attached edible meat, under high pressure through a sieve or similar device to separate the bone from the edible meat tissue.
Joshua Hannaby
Would you eat this?
2
"Freshly Prepared Chicken"on the label isn't what you think
Mechanical separation from the carcass (head, feet, scrap cuts) grounded and pasteurised into a freshly prepared chicken mush.
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The product is all "minced" up to hide the Frankenstein meats.
Would You eat this?
They claim to use premium ingredients but then the product resembles brown mush with the odd flicker of veg, why?
Because it is the best way to hide the type of meat they're really using.
Would you eat this?
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Calling the ingredients "human grade" to give the impression of quality
All the ingredients above are "human grade" but do you fancy them for dinner tonight? No. Don't be fooled by the term human grade.
Meat you would eat - like steak!
Dog food should be real, fresh food you would eat yourself – that is our philosophy. And that is why we never use “human grade” meats like mechanically separated meat but actual cuts of meats you would recognise and eat yourself.
Your dog will enjoy matured steak, skinless turkey and chicken thighs with super fruits, seeds and vibrant vegetables.
Beef steak
Prime cuts of meat, not cheap fillers
Super seeds
Quinoa is a seed which provides all essential amino acids
Vibrant veg
High in phytonutrients and antioxidants
Frequently Asked Questions
Wondering if Years if for you?
Talk with us.
Our team is here to help with ANY query even if it's not related to our food. Our goal is to help dogs live longer, whether they’re eating Years or not.
Yes, our convenient subscription-based service delivers personalised meals and supplements for your
dog every month. Each meal is tailored to meet your dog's specific nutritional needs by our certified
veterinary nutritionists and is then hand-prepared and cooked by our expert chefs in Nottinghamshire.
Simply provide us with details about your dog, and we’ll
take care of the rest - ensuring a stress-free and nutritionally balanced diet for your pet, all
delivered right to your door.
Definitely! Years dog food is designed to support your dog at every stage of their life. Our
puppy food is packed with everything they need to grow up
healthy and strong, while our adult dog food is
crafted to keep both adult and senior dogs thriving with a shiny coat, good digestion, improved
mobility and overall wellness.
Some health conditions may need a clinically controlled diet so please
get in touch if you are still unsure if Years is
suitable for your dog.
Thanks to our unique Steam Fresh™ cooking method and airtight trays, all the nutrients, meat broth,
and goodness are locked in, ensuring your Years meals and superfood supplement blends stay Steam
Fresh™ for up to 3 months. Just be sure to check the expiry date on the labels.
Once you’ve opened a tray, simply use the reusable Stay Fresh™ lid and store it in the fridge, where
it will stay fresh for up to 7 days.
As for your superfood supplement, it can stay perfectly fine in the cupboard even after it’s opened.
Say goodbye to the hassle of freezing and defrosting your dog’s food!
We deliver our meals to dogs across mainland UK, Orkney, and Northern Ireland! No matter where you
are, your dog can enjoy the delicious, nutritious goodness of Years.
For those outside of the UK, we’re planning to expand our delivery range soon. Keep an eye on our
socials for updates — your area might be next!
Our plans start from just £1.05 per day, with pricing customised to your dog's specific needs,
including their calorie requirements and your preferred delivery frequency.
We are so confident your dog will love Years that we have put together a
7-day trial pack which lets you and your dog
experience the truly life changing benefits of Years. The price range varies between £3 and £12 for a
7-day trial period.
Enjoy the convenience of having your dog’s nutrition taken care of and delivered right to your
doorstep, so you never have to worry about running out.
To calculate the price for your dog,
fill out our survey. Within minutes, you'll receive a
personalised meal plan and price tailored specifically to your dog.
At Years, we use only prime cuts of meat, such as steak, chicken, and turkey thigh. These premium cuts
far surpass the quality of what’s typically labelled as “human grade” in the dog food industry.
The term "human grade" can be misleading, as it simply indicates that the meat could be consumed by
humans. However, it often includes lower-quality, mechanically separated meat. We know which we would
prefer to eat and we’re confident your pet will agree too!
For more details on
choosing quality meats for your dog, check out our popular blog.
We pride ourselves on ethically sourcing all our meat from family farms with high welfare standards
and locally sourcing our wholefood and superfood ingredients, ensuring your dog gets the best in both
nutrition and flavour.
