Fresh vs Wet Dog Food

What's best?

Discover how gently cooked, wholefood, fresh meals can support better digestion, balanced energy and everyday health, without the mystery mush.

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What's the difference between fresh dog food & wet dog food?

Fresh dog food and wet dog food may both be soft and ready to serve, but they’re made very differently. Wet food typically comes with tins, pouches, gravy, jelly, vague ingredients and unnecessary fillers. Years fresh food keeps things clearer, with wholefoods, gentle cooking and personalised nutrition for your pup.

Wholefood ingredients

Years fresh food uses quality proteins and nourishing wholefoods, unlike many wet foods packed with vague meat derivatives, fillers, gravy or jelly.

Gently cooked, not overdone

Gentle steam cooking helps lock in flavour, moisture and nutrients without the heavy processing often used for long shelf life wet food.

Made for your pup

Personalised recipes are built around your dog’s breed, age, weight and needs, not dished up from a "one size fits all" tin.

Person holding a jar of 'Bread Health+' and a bowl with a spoonful of food on a kitchen counter.

Bowl to belly benefits

Fresh wholefood meals support healthy digestion, firmer stools and sustained energy levels, not just a soft texture and saucy bowl appeal.

Gerard Lippert's study shows dogs can live up to 3 years longer

The 5-year study concluded your dog, just like you, thrives when eating a wholefood, highly nutritious, minimally processed diet.

Our Board Certified Veterinary Nutritionist followed the principles of the study to create the best ever rated fresh wholefood meals   and then went further!

Fresh dog food & complete nutrition plan for your dog

Fresh wholefood meals

60% prime meat, seeds, fruits and vibrant veg.

heart beat icon Longevity & overall health
Just like in humans, dog’s bodies thrive from whole food ingredients, which provide key essential nutrients to help promote a healthy lifestyle through a balanced diet.
antioxidants & probiotic supplement for dogs

Breed Health+ supplement

Breed specific formula with high scoring ORAC antioxidants

bone icon Joints, digestion & skin
Tailored to your dog based on their breed and answers you provide about your dog. Always including up to 400 million CFU live bacteria and prebiotics.
prebiotics & probiotics supplement for dog

Probiotics & prebiotics

Healthy live bacteria - up to 400 million CFU per serving

gut health icon Digestion & gut microbiome
Pro and prebiotics helps build a stronger immune system and well as a healthier skin and coat, since good digestion allows your pet's body to utilise all the nutrients in their diet. 

Tailored to your dog

To their breed, life stage, activity levels and more.

whole food icon Breed health & weight management
Powerful functional ingredients in every meal, tailored to your dog's individual needs to help them flourish.
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Wholefood meal Your dogs recipe based on Dr Lippert study results
Breed Health+ supplement Your dogs formula designed for their breed and longevity
pre-portioned dog meals with high quality meats

Why choose Years fresh dog food over wet dog food?

Years fresh food gives you the soft, ready to serve ease of wet food, with clearer ingredients, gentle cooking and personalised nutrition made for your dog’s bowl, belly and beyond. Plus, no mystery mush!

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Wholefood recipes steam cooked by chefs

dog food with fresh wholefood ingredients

Our ready to serve Cupboard Fresh meals are made with clearly named, high quality ingredients and gently steam cooked by chefs to help lock in flavour, moisture and nutrients. 

Plus, each recipe is complete, balanced & personalised to your dog’s breed, age, weight and needs, not like the one size fits all approach that comes with wet dog food.

No vague meat derivatives. No unnecessary fillers. No tin splattered chaos. Just real, human quality ingredients, properly balanced to help your dog thrive from bowl to belly.

Healthy dog food developed to help your dog live their best life with:

  • Clearly named proteins - Real cuts of meat (from chicken thigh to steak) to support strength, energy and meals that get devoured in seconds.

  • Natural fibre from veg - Carrots, sweet potato and more, supporting digestion, keeping things moving nicely and tummies feeling good.

  • Omega rich ingredients - Healthy fats to support a glossy coat, healthy skin and fur so soft you will not leave them alone.

  • Complete & balanced dog nutrition - Everything carefully balanced to support energy, vitality and dogs that are always ready for anything, yes, even another walk...

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Breed Health+ supplement blends with every meal

mobility and joint supplements for dogs

Wet dog food can be easy to serve, but it’s not built around your dog.

With Years, every meal includes our exclusive Breed Health+ supplement blends, designed by our Board Certified Veterinary Nutritionist to help tailor nutrition to your dog’s breed, size and life stage.

It’s complete, personalised support in every bowl. No one size fits all tins. No generic pouch & hope situation. Just clever nutrition made for your dog.

  • Ailment-specific – From sensitive digestion to joint support, we tailor ingredients to help manage your dog’s unique health needs.

  • Psyllium husk – to support healthy digestion and to help your dog transition to a new wholefood diet

  • High-scoring ORAC Antioxidants – From blueberry powder to spirulina powder to help support your dog's immune system.

  • Joint & mobility support – Every formula includes ingredients such as rosehip powder, green-lipped mussel, and marine collagen.

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Prebiotics & Probiotics for better gut health

prebiotics & probiotics for your dogs gut microbriome

Wet food may be soft, saucy and easy to eat, but gravy, jelly, gums and fillers can throw off your dog’s digestive system.

Years fresh meals are gently cooked to bring out natural flavour and aroma, while working with your dog’s digestion, not against it, with built in prebiotics and probiotics.

The result? Happier gut bacteria, smoother digestion, better stool quality and bowl clearing flavour your pup will love.

  • Probiotic E.faecium good bacteria - to help top up your dog's natural population of healthy bacteria (up to 400 million CFU).

  • Beta-glucan prebiotics – to further aid and encourage healthy gut function by feeding the good bacteria in your dog's gut.

  • Supporting digestion – by decreasing the pH in your dog's gut and helping the good bacteria thrive

  • Reducing flatulence - and bloating by helping to restore the natural balance of good and bad bacteria in your dog's gut

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Everything personalised to your dog's breed, age & more

personalised dog food for jack russell with skin allergies
personalised dog food for mixed breed with weight gain issues
personalised dog food for labrador with joint mobility
personalised dog food for cockapoo
personalised puppy food for french bulldog
personalised dog food for fussy eater chihuahua
personalised dog food for dachshund who loves meals times

Wet food can feel like the easy option, but it’s never built around your dog. With Years, that’s exactly what you get.

Every fresh food plan is personalised around your dog’s breed, age, weight, activity level, body condition, neutered status, snacks and lifestyle, so their meals actually match what they need day to day. (Plus they're super tasty).

After all, a 1 year old neutered pug with a sofa first attitude will need something different from a high energy 2 year old mixed breed managing their weight...

  • Dog specific nutrition - Your dog’s health and longevity depend on the best nutrition for them, so we tailor their meals accordingly!

  • Age specific support - Puppies, adults and senior dogs all have different nutritional needs. Each plan is built to match.

  • Activity levels - From couch potato to non stop energy, every dog gets the right balance of calories and nutrients.

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More than "just" dog food...

Full selection of meals and supplements in our nutritionly complete dog food subscription

Years Cupboard Fresh Dog Food is a Complete Nutrition System developed to help your dog feel their best every single day.

It gives you the soft, ready to serve convenience many owners like about wet dog food, but with the clearer ingredients, personalised portions and wholefood goodness of fresh meals developed by experts.

  • Overall health & longevity

  • Joint care and mobility

  • Digestive health

  • Healthy skin & shiny coat

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Wet food ease, fresh food goodness

Wet dog food has its perks. It’s soft, simple to serve and usually more exciting than dry food.

But many tins, trays and pouches come with a few not so delicious extras... vague meat derivatives, gravy, jelly, gums, unhealthy fillers and recipes that may not be doing as much for your dog as you’d hope.

Years fresh food gives you the same easy, bowl ready convenience, but with fresh wholefood meals that are gently steam cooked to lock in nutrients, moisture and proper meaty flavour. Plus, each recipe is complete, balanced and personalised around your dog!

So, you get the simplicity of wet food, the goodness of fresh and absolutely no mystery mush.

Getting started with a personalised plan is simple

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Tell us about your dog

Every question you answer impacts your dogs' Complete Nutrition System - get started now
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We formulate their recipe

Your dogs Complete Nutrition System is formulated by our Board Certified Veterinary Nutritionist - get started now
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Calculate your price

Your price is unique to your dog and includes the entire Complete Nutrition System - get started now
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Chef cooked

Our chefs freshly cook your dogs' tailored meals in our Nottinghamshire kitchens - get started now
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Home delivered

Choose your delivery day, and we'll bring everything to your door in one easy package. - get started now

Total confidence
you're feeding your dog right

women and spaniel receiving personalised dog food box

Delicious fresh recipes your dog will do the tippy taps for

Tailored Chicken Thigh Mediterranean Casserole puppy recipe
pork shoulder sage & apple stew dog recipe
salmon & pollock cauliflower bake dog recipe

Chicken Thigh Mediterranean Casserole

So fresh and tasty you'll want to eat it! Delicious chicken thigh marinated with super foods, seeds, fruits, and cruciferous vegetables.

Chicken Thigh Mediterranean Casserole ingredients:
Fresh Chicken Leg [Chicken Thigh 60%, Chicken Drumstick 40%] (23.0%), Fresh Chicken Heart (22.0%), Fresh Chicken Gizzards (15.0%), Fresh Sweet Potato (8.6%), Fresh Mushroom (8.0%), Fresh Red Pepper (6.0%), Quinoa (5.5%), Rosemary-infused Sunflower Oil (3.6%), Fresh Spinach Leaf (3.5%), Deactivated Nutritional Yeast (1.0%), Dried Coconut (1.0%), Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%),Herbs & Botanicals (Algae powder, Oregano, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) (0.4%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

26.1%

Super seeds

9.6%

Nourishing extras

4.4%

Steak & Kidney Mushroom Hotpot

Hands off - it is for your dog!Delicious matured steak marinated with super foods, seeds, fruits, and vegetables for the ultimate healthy meal.

Steak & Kidney Mushroom Hotpot ingredients:
Fresh Beef Forequarter (23.0%), Fresh Beef Heart, (22.5%), Fresh Beef Kidney (9.5%), Fresh Red Pepper (9.0%), Fresh Sweet Potato (8.1%) Fresh Parsnip (6.0%), Fresh Beef Liver (5.0%) Quinoa (4.5%), Fresh Spinach Leaf (4.0%), Fresh Mushroom (3.8%), Deactivated Nutritional Yeast (1.0%) Rosemary-infused Sunflower Oil (0.8%) Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Herbs & Botanicals (Algae powder, Rosemary, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) 0.4%

Whole foods

100%

Prime meats

60.0%

Vibrant veg

30.9%

Super seeds

5.8%

Nourishing extras

3.4%

Turkey Thigh Cranberry Fricassee

Fresh prime meats you can see - not brown mush. Delicious turkey thigh marinated with super foods, seeds, fruits, and vegetables for the ultimate healthy meal.

Turkey Thigh Cranberry Fricassee ingredients:
Fresh Turkey Leg [Turkey thigh 60%, Turkey drumstick 40%] (28.0%), Fresh Turkey Heart (27.0%), Fresh Sweet Potato (10.1%), Fresh Red Pepper (10.0%), Quinoa (5.5%), Fresh Turkey Liver (5.0%), Rosemary-infused Sunflower Oil (4.1%), Fresh Carrot (2.3%), Fresh Spinach Leaf (2.1%), Deactivated Nutritional Yeast (1.0%), Dried Coconut (1.0%), Fresh Cranberry (1.0%), Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Herbs & Botanicals (Algae powder, Sage, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) (0.4%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

24.5%

Super seeds

10.1%

Nourishing extras

5.4%

Pork Shoulder Sage & Apple Stew

Juicy pork shoulder and apple with a sprinkle of sage, super seeds and vegetables for the ultimate healthy meal.

Pork Shoulder Sage & Apple Stew ingredients:
Fresh Pork Shoulder (24%), Fresh Pork Heart (23%), Fresh Pork Liver (11%), Fresh Red Pepper (9.3%), Fresh Parsnip (7%), Quinoa (5.5%), Fresh Spinach Leaf (4.1%), Fresh Sweet Potato (3.5%), Fresh Yellow Pepper (3.4%), Rosemary-Infused Sunflower Oil (2.3%), Fresh Pork Kidney (2%), Vitamins and Minerals (1.8%), Deactivated Nutritional Yeast (1%), Fresh Apple (1%), Cold-Pressed Hempseed Oil (0.5%), Herbs & Botanicals (0.4%) [Algae Powder, Sage, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory Root Powder, Kelp], Pink Himalayan Salt (0.2%).

Whole foods

100%

Prime meats

60.0%

Vibrant veg

27.3%

Super seeds

8.3%

Nourishing extras

4.4%

Salmon & Pollock Fisherman's Bake

Succulent Salmon and Pollock fillet with a pinch of dill, super seeds and vegetables for the ultimate healthy meal

Salmon & Pollock Fisherman's Bake ingredients:
Fresh Pollock (41.5%), Fresh Salmon (18.5%), Fresh Sweet Potato (9.9%), Quinoa (5.5%), Fresh Parsnip (5.0%), Rosemary-infused Sunflower Oil (4.1%), Fresh Yellow Pepper (4.0%), Fresh Red Pepper (3.3%), Fresh Spinach Leaf (2.5%), Dried Coconut (2.0%), Deactivated Nutritional Yeast (1.0%), Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Herbs & Botanicals (Algae powder, Dill, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) (0.4%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

24.7%

Super seeds

10.1%

Nourishing extras

5.4%

Steak, Salmon & Prawn Surf 'N' Turf

Premium steak, salmon and prawns with superfoods, seeds, fruits, and vegetables for the ultimate healthy meal.

Steak, Salmon & Prawn Surf 'N' Turf ingredients:
Fresh Salmon (19.0%), Fresh Beef Heart (18.0%), Fresh Beef Forequarter (14.0%), Fresh Carrot (7.5%), Fresh Red Pepper (9.9%), Fresh Sweet Potato (6.9%), Fresh Prawns (5.0%), Quinoa (4.1%), Fresh Beef Kidney (4.0%), Fresh Spinach Leaf (4.0%), Fresh Mushroom (3.0%), Deactivated Nutritional Yeast (1.0%), Rosemary-infused Sunflower Oil (0.8%), Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Herbs & Botanicals (Algae powder, Parsley, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) (0.4%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

31.3%

Super seeds

5.4%

Nourishing extras

3.4%

Declare % of every ingredient

Is every ingredient % declared, so you know exactly what you’re feeding?

Detail every cut of meat

Is every cut of meat detailed, so you know exactly what you’re feeding?

Zero legumes.

100% grain free

Gentle cooking method

Classification is based on an average declared cooking temperature threshold of 90°C or below.

Store at room temperature

Health supplement

Breed specific ingredients

Years' algorithm analyses your dog's breed, their potential health needs, and selects a formulation to suit - refined further with personalised dosage instructions.

Probiotic digestive support

Years nutrition system includes fresh meals which provide 100% complete nutrition. At Years, we go even further, by including for free, with every meal a Breed Health+ supplement. Different formulas for different breeds, all with added probiotics for digestive support. Comparison table data was obtained, through a review of each brand's official website, conducted on 26 April 2026.

300,000 happy dogs and counting

Here's what some of them have to say

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Weight Control

99.8% of dogs surveyed (well... their parents) wolfed down their Years meals

kidney
Calmer Digestion

Over 80% noticed an improvement in digestion within 24 hours

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Better Joints & Skin

Shinier coats, easier movement & happier joints - changes you’ll see daily

Frequently Asked Questions

Wondering if Years is for you?

Talk with us.

Our team is here to help with ANY query even if it's not related to our food. Our goal is to help dogs live longer, whether they’re eating Years or not.

Fresh dog food can be a better choice if you want more than soft food in a bowl. Many wet dog foods are cooked at high temperatures to make them shelf stable, then packed with gravy, jelly, gums or fillers to create texture and bulk.

Years fresh dog food takes a gentler approach, using clearly named wholefoods and steam cooking at around 78°C to help protect natural flavour, moisture and nutritional quality.

Fresh dog food and wet dog food may both be soft and ready to serve, but they are often cooked very differently. Many wet foods are heat processed at high temperatures for long shelf life, while Years meals are gently steam cooked at around 78°C in sealed trays.

That means you get the soft convenience of wet food, with fresher wholefood ingredients, clearer nutrition and less mystery mush.

Yes, many wet dog foods can be highly processed. To stay shelf-stable in tins, trays or pouches, they’re often cooked at high temperatures, which can leave the final meal relying on gravy, jelly, gums, added flavourings or vague ingredients to create texture, smell and bowl appeal.

Years takes a gentler approach, steam cooking wholefood meals to help keep them naturally moist, tasty and nutritionally balanced.

Definitely. Years dog food is designed to support dogs at every age. While calorie needs change as dogs grow and age, our complete recipe delivers balanced nutrition to help every dog thrive, supporting healthy growth, steady energy, good digestion, mobility, a shiny coat and overall wellbeing.

Some health conditions may need a clinically controlled diet so pleaseget in touchif you are still unsure if Years is suitable for your dog.

You will usually notice improvements in energy, digestion, coat condition, and overall behaviour. A personalised approach makes it easier to ensure your dog is getting the right nutrition.

Switching from wet dog food to fresh dog food gives your dog the same soft, easy mealtime experience, but with a serious nutrition upgrade. Instead of vague ingredients, gravy, jelly, gums and one-size-fits-all recipes, Years fresh meals use clearly named, human-quality ingredients, gentle steam cooking, built-in prebiotics and probiotics and portions tailored to your dog. Same convenience. Fresher food. Far less mystery mush.

At Years, we use only prime cuts of meat, such as steak, chicken, and turkey thigh. These premium cuts far surpass the quality of what’s typically labelled as “human grade” in the dog food industry.

The term "human grade" can be misleading, as it simply indicates that the meat could be consumed by humans. However, it often includes lower-quality, mechanically separated meat. We know which we would prefer to eat and we’re confident your pet will agree too!

For more details onchoosing quality meats for your dog, check out our popular blog.

We pride ourselves on ethically sourcing all our meat from family farms with high welfare standards and locally sourcing our wholefood and superfood ingredients, ensuring your dog gets the best in both nutrition and flavour.