Cupboard Fresh Vs

Frozen Dog Food

One needs freezer space, defrosting & planning ahead. The other stays fresh in the cupboard, serves in seconds & supports everyday health without the faff. So, what’s best for your dog?

*fully flexible subscription, cancel any time

What's the difference between cupboard fresh & frozen dog food?

Years Cupboard Fresh® food does more than skip frozen food hassle. Each meal is gently steam cooked to help lock in nutrients, includes up to 400 million live probiotics per bowl and is personalised for your dog. Frozen food can’t always offer the same...

Steam cooked goodness

Gentle steam cooking locks in nutrients, moisture & natural juices. Freezing can preserve ingredients, but nutrient quality may fade over time.

Live probiotics

Every bowl of Years Cupboard Fresh® dog food includes up to 400 million gut friendly live bacteria, whereas freezing can damage live probiotics.

Made for your pup

Nutrition is personalised to your dog’s breed, weight and life stage, unlike many frozen foods that use the same standard recipes for every dog.

Fuss free feeding

Years meals stay fresh for up to 3 months in your cupboard. Just open and serve. No freezer Tetris, no thawing dramas and no sad little frozen bricks.

top border
Wholefood meal Your dogs recipe based on Dr Lippert study results
Breed Health+ supplement Your dogs formula designed for their breed and longevity
pre-portioned dog meals with high quality meats

Why choose Years Cupboard Fresh® food over frozen?

Years gives your dog complete, gently cooked wholefood meals with personalised, breed specific nutrition. No freezer required and no defrosting faff, just delicious food that's ready when they are! Because your dog deserves more than frozen blocks or brown mush.

1

Gently steam cooked Cupboard Fresh® recipes

dog food with fresh wholefood ingredients

Our delicious ready to serve Cupboard Fresh® meals are made with clearly named, high quality ingredients and gently steam cooked by chefs to help lock in flavour, moisture and nutrients.

Plus, each recipe is complete, balanced and personalised to your dog’s breed, age, weight and needs, not the one size fits all approach you get with frozen dog food.

No frozen blocks. No freezer burn. No “did I remember to defrost that?” fear. Simply open, serve and watch them demolish it in seconds.

Healthy fresh dog food that helps them thrive from bowl to belly...

  • Clearly named proteins - Real cuts of meat (from chicken thigh to steak) to support strength, energy and meals that get devoured in seconds.

  • Natural fibre from veg - Carrots, sweet potato and more, supporting digestion, keeping things moving nicely and tummies feeling good.

  • Gently steam cooked - At 78°C to help lock in nutrients, moisture and natural flavour, while keeping every bowl safe, tasty and ready to serve.

  • Complete & balanced dog nutrition - Everything carefully balanced to support energy, vitality and dogs that are always ready for anything, yes, even another walk...

2

Breed Health+ supplement blends with every meal

mobility and joint supplements for dogs

Every Cupboard Fresh® meal includes our exclusive Breed Health+ supplement blend, developed by our Board Certified Veterinary Nutritionist to help tailor nutrition to your dog’s breed, size and life stage.

It’s complete, personalised support in every bowl! Now that's clever dog nutrition...

  • Ailment-specific – From sensitive digestion to joint support, we tailor ingredients to help manage your dog’s unique health needs.

  • Psyllium husk – to support healthy digestion and to help your dog transition to a new wholefood diet

  • High-scoring ORAC Antioxidants – From blueberry powder to spirulina powder to help support your dog's immune system.

  • Joint & mobility support – Every formula includes ingredients such as rosehip powder, green-lipped mussel, and marine collagen.

green border mobile
3

Prebiotics & Live Probiotics for better gut health

prebiotics & probiotics for your dogs gut microbriome

Freezing is great for freshness. Live probiotics? Less keen on life below zero.

Ambiently stored, Years fresh meals are loaded with built in prebiotics and up to 400 million gut friendly live probiotics per bowl.

Never frozen. Never killed off. Just alive, active and ready to get to work the moment your dog's bowl hits the floor.

The result? Balanced gut bacteria, smoother digestion, better stool quality and a healthier, happier pup all round.

  • Probiotic E.faecium good bacteria - to help top up your dog's natural population of healthy bacteria (up to 400 million CFU).

  • Beta-glucan prebiotics – to further aid and encourage healthy gut function by feeding the good bacteria in your dog's gut.

  • Supporting digestion – by decreasing the pH in your dog's gut and helping the good bacteria thrive

  • Reducing flatulence - and bloating by helping to restore the natural balance of good and bad bacteria in your dog's gut

4

Everything personalised to your dog's breed, age & more

personalised dog food for jack russell with skin allergies
personalised dog food for mixed breed with weight gain issues
personalised dog food for labrador with joint mobility
personalised dog food for cockapoo
personalised puppy food for french bulldog
personalised dog food for fussy eater chihuahua
personalised dog food for dachshund who loves meals times

Frozen dog food may tick the “fresh” box, but it usually stops at standard recipes. Years goes further...

Every fresh food plan is personalised around your dog’s breed, age, weight, activity level, body condition, neutered status, snacks and lifestyle, so their meals actually match what they need day to day. (Plus they're super tasty).

After all, a 1 year old neutered pug with a sofa first attitude will need something different from a high energy 2 year old mixed breed managing their weight...

  • Dog specific nutrition - Your dog’s health and longevity depend on the best nutrition for them, so we tailor their meals accordingly!

  • Age specific support - Puppies, adults and senior dogs all have different nutritional needs. Each plan is built to match.

  • Activity levels - From couch potato to non stop energy, every dog gets the right balance of calories and nutrients.

5

More than "just" dog food...

Full selection of meals and supplements in our nutritionly complete dog food subscription

Years Cupboard Fresh® dog food is a Complete Nutrition System developed to help your dog feel their best every single day.

It gives you the fresh food benefits frozen promises, but with ready to serve convenience, clearer ingredients, personalised portions and delicious wholefood goodness.

  • Overall health & longevity

  • Joint care and mobility

  • Digestive health

  • Healthy skin & shiny coat

blue border

Why Cupboard Fresh® dog food beats the deep freeze

Frozen dog food has its perks. It can preserve freshness well and, for some owners, it feels like the most “natural” route into fresh feeding.

But it also comes with a few not so delicious extras... freezer space, defrosting time, careful storage, standard recipes and the risk of forgotten blocks turning dinner into a logistical minefield.

Years Cupboard Fresh® puts a stop to all that frozen food fuss.

You see, our meals are complete, balanced, personalised and gently steam cooked at ~78°C in their trays to help lock in nutrients, moisture and proper meaty flavour, while getting rid of harmful bacteria.

This revolutionary cooking process, combined with airtight vacuum sealing, is what allows you to store our meals in your cupboard for up to 3 months.

Healthy fresh food benefits for your pup. Bowl ready and space saving ease for you. And zero "did I remember to thaw dinner?" panic.

Getting started with a personalised plan is simple

1

Tell us about your dog

Every question you answer impacts your dogs' Complete Nutrition System - get started now
2

We formulate their recipe

Your dogs Complete Nutrition System is formulated by our Board Certified Veterinary Nutritionist - get started now
3

Calculate your price

Your price is unique to your dog and includes the entire Complete Nutrition System - get started now
4

Chef cooked

Our chefs freshly cook your dogs' tailored meals in our Nottinghamshire kitchens - get started now
5

Home delivered

Choose your delivery day, and we'll bring everything to your door in one easy package. - get started now

Total confidence
you're feeding your dog right

Rated the best fresh dog food of all time on allaboutdogfood.co.uk

women and spaniel receiving personalised dog food box

Delicious fresh recipes your dog will gobble up in seconds

Tailored Chicken Thigh Mediterranean Casserole puppy recipe
pork shoulder sage & apple stew dog recipe
salmon & pollock cauliflower bake dog recipe

Chicken Thigh Vegetable Casserole

So fresh and tasty you'll want to eat it! Delicious chicken thigh marinated with super foods, seeds, fruits, and cruciferous vegetables.

Chicken Thigh Vegetable Casserole ingredients:
Fresh Chicken Leg (15%) [Fresh Chicken thigh 60%, Fresh Chicken drumstick 40%], Fresh Chicken Gizzards (15%), Fresh Chicken Heart (15%), Fresh Chicken Liver (15%), Fresh Sweet Potato (11%), Fresh Red Pepper (9.5%), Fresh Pre-soaked Buckwheat (7.2%), Fresh Spinach Leaf (2.8%), Cold-Pressed Rosemary-infused Sunflower Oil (2.17%), Fresh Courgette (2%), Deactivated Nutritional Yeast (1%), Fresh Apple (1%), Vitamins & Minerals (1%), Fresh Pre-soaked Quinoa (0.8%), Taurine (0.25%), Cold-Pressed Organic Hempseed Oil (0.2%), Sun Dried Oregano (0.05%), Algae Powder (0.05%), Alfalfa powder (0.05%), Nettle Powder (0.04%), Chicory Root Powder (0.04%), Kelp Powder (0.03%), Chamomile Powder (0.02%), Dandelion Powder (0.01%).With Breed Health+ Topper: Psyllium Husk Powder 0.35%,  Spinach Powder 0.17%, Green Lipped Mussel Powder (0.11%), Beta Glucans (0.06%), Omega 3 Powder (0.06%), L-Carnitine Powder (0.05%), E Faecium Probiotic (0.0023%), Egg Shell Membrane (0.00013%) Breed Health+ is a topper with specific ingredients for your dog's breed, plus prebiotics and probiotics for digestion. Usually sold separately for £19.95 but complimentary for all Years customers.

Whole foods

100%

Prime meats

60.0%

Vibrant veg

25.3%

Super seeds

8.0%

Fruits plus

6.7%

Steak & Kidney Mushroom Hotpot

Hands off - it is for your dog!Delicious matured steak marinated with super foods, seeds, fruits, and vegetables for the ultimate healthy meal.

Steak & Kidney Mushroom Hotpot ingredients:
Fresh Forequarter Beef Steak (17%), Fresh Beef Lung (16.5%), Fresh Beef Heart (16%), Fresh Red Pepper (9%), Fresh Pre-soaked Buckwheat (6.6%), Fresh Beef Liver (6%), Fresh Sweet Potato (4.8%), Fresh Beef Kidney (4.5%), Fresh Parsnip (3.7%), Fresh Spinach Leaf (3.5%), Fresh Carrot (3%), Cold-Pressed Rosemary-infused Sunflower Oil (2.3%), Deactivated Nutritional Yeast (1%), Fresh Mushroom (1%), Desiccated Coconut (1%), Vitamins & Minerals (1%), Cold-Pressed Organic Hempseed Oil (0.75%), Fresh Pre-soaked Quinoa (0.7%), Rosemary (0.3%), Taurine (0.25%), Alfalfa Powder (0.05%), Nettle Powder (0.04%), Chicory Root Powder (0.04%), Kelp Powder (0.03%), Chamomile Powder (0.02%), Dandelion Powder (0.01%). With Breed Health+ Topper: Psyllium Husk Powder 0.35%,  Spinach Powder 0.17%, Green Lipped Mussel Powder (0.11%), Beta Glucans (0.06%), Omega 3 Powder (0.06%), L-Carnitine Powder (0.05%), E Faecium Probiotic (0.0023%), Egg Shell Membrane (0.00013%) Breed Health+ is a topper with specific ingredients for your dog's breed, plus prebiotics and probiotics for digestion. Usually sold separately for £19.95 but complimentary for all Years customers.

Whole foods

100%

Prime meats

60.0%

Vibrant veg

25.4%

Super seeds

7.3%

Fruits plus

7.3%

Turkey Thigh Cranberry Fricassee

Fresh prime meats you can see - not brown mush. Delicious turkey thigh marinated with super foods, seeds, fruits, and vegetables for the ultimate healthy meal.

Turkey Thigh Cranberry Fricassee ingredients:
Fresh Turkey Leg (28%) [Fresh Turkey thigh 60%, Fresh Turkey drumstick 40%], Fresh Turkey Heart (27%), Fresh Red Pepper (7.2%), Fresh Pre-soaked Buckwheat (6.8%), Fresh Sweet Potato (6.3%), Fresh Turkey Liver (5%), Fresh Parsnip (5%), Cold-Pressed Rosemary-infused Sunflower Oil (3.9%), Fresh Carrot (3.7%), Fresh Spinach Leaf (2.1%), Deactivated Nutritional Yeast (1%), Vitamins & Minerals (1%), Fresh Pre-Soaked Quinoa (0.8%), Cold-Pressed Organic Hempseed Oil (0.5%), Cranberry (0.5%), Taurine (0.25%), Sage (0.05%), Algae Powder (0.05%), Alfalfa Powder (0.05%), Nettle Powder (0.04%), Chicory Root Powder (0.04%), Kelp Powder (0.03%), Chamomile Powder (0.02%), Dandelion Powder (0.01%). With Breed Health+ Topper: Psyllium Husk Powder 0.35%,  Spinach Powder 0.17%, Green Lipped Mussel Powder (0.11%), Beta Glucans (0.06%), Omega 3 Powder (0.06%), L-Carnitine Powder (0.05%), E Faecium Probiotic (0.0023%), Egg Shell Membrane (0.00013%) Breed Health+ is a topper with specific ingredients for your dog's breed, plus prebiotics and probiotics for digestion. Usually sold separately for £19.95 but complimentary for all Years customers.

Whole foods

100%

Prime meats

60.0%

Vibrant veg

24.4%

Super seeds

7.6%

Fruits plus

8.0%

Pork Shoulder Sage & Apple Stew

Juicy pork shoulder and apple with a sprinkle of sage, super seeds and vegetables for the ultimate healthy meal.

Pork Shoulder Sage & Apple Stew ingredients:
Fresh Pork Shoulder (13.1%), Fresh Pork Heart (13%), Fresh Pork Lung (13%), Fresh Pork Liver (12.5%), Fresh Pre-soaked Buckwheat (7%), Fresh Sweet Potato (6.5%), Fresh Pork Belly (6.4%), Fresh Red Pepper (6%), Fresh Yellow Pepper (5.2%), Fresh Parsnip (4.8%), Cold-Pressed Rosemary-infused Sunflower Oil (2.55%), Fresh Spinach Leaf (2.5%), Fresh Pork Kidney (2%), Fresh Apple (1%), Deactivated Nutritional Yeast (1%), Vitamins & Minerals (1%), Fresh Pre-soaked Quinoa (0.75%), Cold-Pressed Organic Hempseed Oil (0.25%), Taurine (0.25%), Sage (0.2%), Algae Powder (0.05%), Alfalfa Powder (0.05%), Nettle Powder (0.04%), Chicory Root Powder (0.04%), Kelp Powder (0.03%), Chamomile Powder (0.02%), Dandelion Powder (0.01%).With Breed Health+ Topper: Psyllium Husk Powder 0.35%,  Spinach Powder 0.17%, Green Lipped Mussel Powder (0.11%), Beta Glucans (0.06%), Omega 3 Powder (0.06%), L-Carnitine Powder (0.05%), E Faecium Probiotic (0.0023%), Egg Shell Membrane (0.00013%) Breed Health+ is a topper with specific ingredients for your dog's breed, plus prebiotics and probiotics for digestion. Usually sold separately for £19.95 but complimentary for all Years customers.

Whole foods

100%

Prime meats

60.0%

Vibrant veg

25.0%

Super seeds

7.75%

Fruits plus

7.25%

Salmon & Pollock Cauliflower Bake

Succulent Salmon and Pollock fillet with a pinch of dill, super seeds and vegetables for the ultimate healthy meal

Salmon & Pollock Cauliflower Bake ingredients:
Fresh Salmon (32%), Fresh Pollock (28%), Fresh Pre-soaked Buckwheat (6.3%), Fresh Sweet Potato (6%), Fresh Parsnip (6%), Fresh Cauliflower (4%), Fresh Red Pepper (3.5%), Fresh Spinach Leaf (3%), Cold-Pressed Rosemary-infused Sunflower Oil (3%), Fresh Yellow Pepper (1.9%), Fresh Pineapple (1%), Fresh Pre-soaked Chia Seeds (1%), Deactivated Nutritional Yeast (1%), Vitamins & Minerals (1%), Fresh Pre-soaked Quinoa (0.6%), Cold-Pressed Organic Hempseed Oil (0.4%), Taurine (0.25%), Dill (0.1%), Alfalfa Powder (0.05%), Nettle Powder (0.05%), Kelp Powder (0.03%), Chicory Root Powder (0.03%), Dandelion Powder (0.02%), Chamomile Powder (0.01%). With Breed Health+ Topper: Psyllium Husk Powder 0.35%,  Spinach Powder 0.17%, Green Lipped Mussel Powder (0.11%), Beta Glucans (0.06%), Omega 3 Powder (0.06%), L-Carnitine Powder (0.05%), E Faecium Probiotic (0.0023%), Egg Shell Membrane (0.00013%) Breed Health+ is a topper with specific ingredients for your dog's breed, plus prebiotics and probiotics for digestion. Usually sold separately for £19.95 but complimentary for all Years customers.

Whole foods

100%

Prime meats

60.0%

Vibrant veg

24.5%

Super seeds

7.9%

Fruits plus

7.6%

Steak, Salmon & Prawn Surf 'N' Turf

Premium steak, salmon and prawns with superfoods, seeds, fruits, and vegetables for the ultimate healthy meal.

Steak, Salmon & Prawn Surf 'N' Turf ingredients:
Fresh Salmon (17%), Fresh Beef Lung (17%), Fresh Forequarter Beef Steak (8.5%), Fresh Beef Heart (8%), Fresh Mushroom (8%), Fresh Pre-soaked Buckwheat (6.6%), Fresh Red Pepper (5.3%), Fresh Prawns (5%), Fresh Beef Liver (4.5%), Fresh Parsnip (4.5%), Cold-Pressed Rosemary-infused Sunflower Oil (3%), Fresh Courgette (3%), Fresh Sweet Potato (2.2%), Fresh Spinach Leaf (1.6%), Deactivated Nutritional Yeast (1%), Fresh Mango (1%), Vitamins & Minerals (1%), Fresh Pre-soaked Quinoa (0.7%), Cold-Pressed Organic Hempseed Oil (0.6%), Parsley (0.3%), Taurine (0.25%), Alfalfa powder (0.05%), Nettle Powder (0.05%), Kelp Powder (0.03%), Chicory Root Powder (0.03%), Dandelion powder (0.02%), Chamomile Powder (0.01%). With Breed Health+ Topper: Psyllium Husk Powder 0.35%,  Spinach Powder 0.17%, Green Lipped Mussel Powder (0.11%), Beta Glucans (0.06%), Omega 3 Powder (0.06%), L-Carnitine Powder (0.05%), E Faecium Probiotic (0.0023%), Egg Shell Membrane (0.00013%) Breed Health+ is a topper with specific ingredients for your dog's breed, plus prebiotics and probiotics for digestion. Usually sold separately for £19.95 but complimentary for all Years customers.

Whole foods

100%

Prime meats

60.0%

Vibrant veg

24.9%

Super seeds

7.3%

Fruits plus

7.8%

Years 95% rating by All About Dog Food
Rated Best
Puppy Food In UK

Rated the UK’s Best Fresh Dog Food

All About Dog Food is trusted by over 2 million people, independently ranking more than 2,500 dog foods in the UK. Years cooked meals come out on top, ratedthe best fresh food in the UK with a score of 95%!

AADF bowl icon

AADF Nutrition Rating

Overall nutritional rating on consumer review website

Visit AllAboutDogFood.co.uk
95% 88% 43% 38%

Declare % of every ingredient

Is every ingredient % declared, so you know exactly what you’re feeding?

Detail every cut of meat

Is every cut of meat detailed, so you know exactly what you’re feeding?

Zero legumes.

100% grain free

Gentle cooking method

Classification is based on an average declared cooking temperature threshold of 90°C or below.

Store at room temperature

Health supplement

Breed specific ingredients

Years' algorithm analyses your dog's breed, their potential health needs, and selects a formulation to suit - refined further with personalised dosage instructions.

Probiotic digestive support

Years nutrition system includes fresh meals which provide 100% complete nutrition. At Years, we go even further, by including for free, with every meal a Breed Health+ supplement. Different formulas for different breeds, all with added probiotics for digestive support. Comparison table data was obtained, through a review of each brand's official website, conducted on 26 April 2026.

300,000 happy dogs and counting

Here's what some of them have to say

bowl
Weight Control

99.8% of dogs surveyed (well... their parents) wolfed down their Years meals

kidney
Calmer Digestion

Over 80% noticed an improvement in digestion within 24 hours

heart
Better Joints & Skin

Shinier coats, easier movement & happier joints - changes you’ll see daily

Frequently Asked Questions

Wondering if Years is for you?

Talk with us.

Our team is here to help with ANY query even if it's not related to our food. Our goal is to help dogs live longer, whether they’re eating Years or not.

Cupboard Fresh dog food is a better fit for many owners who want the benefits of fresh feeding without freezer space, thawing or complicated storage.

Years Cupboard Fresh® meals are gently steam cooked, made with wholefood ingredients and stored in your cupboard for up to 3 months unopened.

Frozen dog food can preserve ingredients well, but it usually needs careful freezer storage, defrosting and more planning before every meal.

The biggest difference is how freshness is preserved. Frozen dog food relies on freezer storage and must usually be thawed before serving.

Years Cupboard Fresh® meals are gently steam cooked in sealed trays, which helps lock in flavour, moisture and nutrients while allowing the meals to stay fresh in the cupboard for up to 3 months unopened.

Once opened, Years meals can be kept in the fridge for up to 7 days.

Freezing can damage live probiotics and reduce how many survive, depending on the bacterial strain, freezing process, storage time and thawing conditions.

Some probiotics are more resilient than others, but the deep freeze is not always the friendliest place for live bacteria.

Years Cupboard Fresh® meals include up to 400 million gut friendly live probiotics per bowl and are stored ambient, not frozen solid, helping keep those good bacteria ready for dinnertime.

Definitely. Years dog food is designed to support dogs at every age. While calorie needs change as dogs grow and age, our complete recipe delivers balanced nutrition to help every dog thrive, supporting healthy growth, steady energy, good digestion, mobility, a shiny coat and overall wellbeing.

Some health conditions may need a clinically controlled diet so pleaseget in touchif you are still unsure if Years is suitable for your dog.

You will usually notice improvements in energy, digestion, coat condition, and overall behaviour. A personalised approach makes it easier to ensure your dog is getting the right nutrition.

Years Cupboard Fresh® meals are gently steam cooked at around 78°C in sealed trays to help reduce harmful bacteria while locking in moisture, nutrients and natural flavour.

This gives you fresh wholefood nutrition without the same handling concerns often linked with raw frozen diets.

Food safety bodies including the Food Standards Agency warn that raw or undercooked animal proteins can carry pathogens such as Salmonella and Listeria, which may pose risks to pets and people.

Yes. Years Cupboard Fresh® meals are designed to be travel friendly because unopened trays do not need a fridge or freezer. That makes them much easier to pack for weekends away, holidays, dog sitters or trips where freezer access is limited. Frozen dog food usually needs a cool box, freezer space or careful thawing plan, which can make travel a lot more faffy.

No, frozen dog food is not always raw. Some frozen dog foods are cooked before freezing, while others are raw frozen diets. The safety considerations depend on the type of food, ingredients, preparation method and handling. Raw frozen dog food can carry a higher risk of bacterial contamination if it has not been processed to eliminate pathogens, so owners need to be particularly careful with storage, hygiene and serving.