There's "just fine"

Then there's thriving!

From walks to mealtimes to coat condition, small details can show if your dog's "just fine" or flourishing, 
and it all comes down to what’s in their bowl...

*fully flexible subscription, cancel any time

How do you know if your dog is living their best life?

If your dog is eating well, enjoying their walks and seems content, it’s probably not a question you’ve thought about. But there’s a difference between them feeling just ok and tip top. These signs can be subtle, but once you spot them, you won't miss them.

Energy on walks

Keen to get going and keeps that energy the whole walk, rather than slowing down and lagging behind

Coat condition

Soft to the touch with a natural shine, without dryness, dullness, flaking or constant itching

Food excitement

Can’t wait to get stuck into their food and finishes it quickly, instead of picking at it or coming back later

Stool consistency

Regular, firm poos that are the same each day, compared to stools that can be loose or inconsistent

Gerard Lippert's study shows dogs can live up to 3 years longer

The 5 year study concluded your dog, just like you, thrives when eating a wholefood, highly nutritious, minimally processed diet.

Our team followed the principles of the study to create the best ever rated fresh wholefood meals and then went further!

Fresh dog food & complete nutrition plan for your dog

Fresh wholefood meals

60% prime meat, seeds, fruits and vibrant veg.

heart beat icon Longevity & overall health
Just like in humans, dog’s bodies thrive from whole food ingredients, which provide key essential nutrients to help promote a healthy lifestyle through a balanced diet.
antioxidants & probiotic supplement for dogs

Breed Health+ supplement

Breed specific formula with high scoring ORAC antioxidants

bone icon Joints, digestion & skin
Tailored to your dog based on their breed and answers you provide about your dog. Always including up to 400 million CFU live bacteria and prebiotics.
prebiotics & probiotics supplement for dog

Probiotics & prebiotics

Healthy live bacteria - up to 400 million CFU per serving

gut health icon Digestion & gut microbiome
Pro and prebiotics helps build a stronger immune system and well as a healthier skin and coat, since good digestion allows your pet's body to utilise all the nutrients in their diet. 

Tailored to your dog

To their breed, life stage, activity levels and more.

whole food icon Breed health & weight management
Powerful functional ingredients in every meal, tailored to your dog's individual needs to help them flourish.
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Wholefood meal Your dogs recipe based on Dr Lippert study results
Breed Health+ supplement Your dogs formula designed for their breed and longevity
pre-portioned dog meals with high quality meats

How Years Complete Nutrition brings out the best in your dog

With our personalised subscription, you’re feeding your dog exactly what they need to go beyond just ticking over, helping them get more out of each day, so you can enjoy more years together!

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Wholefood recipes cooked by professional chefs

dog food with fresh wholefood ingredients

Fresh wholefood recipes made with clearly named, high quality ingredients and full transparency, because your dog deserves more than mystery mush...

That means no low quality meat meals or vague derivatives, no fillers and none of the preservatives that can be found in dogs foods that keep your dog simply getting by.

Just wholesome, human quality ingredients, gently cooked and properly balanced to deliver complete, healthy, better dog nutrition.

We are what we eat, and it’s the same for your dog, that's why you'll only find:

  • Clearly named proteins - Real cuts of meat (from chicken thigh to steak) to support strength, energy and meals that get devoured in seconds.

  • Natural fibre from veg - Carrots, sweet potato and more, supporting digestion, keeping things moving nicely and tummies feeling good.

  • Omega rich ingredients - Healthy fats to support a glossy coat, healthy skin and fur so soft you will not leave them alone.

  • Complete & balanced dog nutrition - Everything carefully balanced to support energy, vitality and dogs that are always ready for anything, yes, even another walk...

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Breed Health+ supplement blends with every meal

mobility and joint supplements for dogs

Specifically designed to be added to your dog’s fresh, wholefood meals to level up their nutrition.

Targeted ingredients tailored to your dog’s needs, because no two dogs are the same and their food shouldn’t be either...

  • Ailment-specific – From sensitive digestion to joint support, we tailor ingredients to help manage your dog’s unique health needs.

  • Psyllium husk – to support healthy digestion and to help your dog transition to a new wholefood diet

  • High-scoring ORAC Antioxidants – From blueberry powder to spirulina powder to help support your dog's immune system.

  • Joint & mobility support – Every formula includes ingredients such as rosehip powder, green-lipped mussel, and marine collagen.

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Better gut health built in with Prebiotics & Probiotics

prebiotics & probiotics for your dogs gut microbriome

Personalised digestive support with prebiotics and probiotics in every meal to keep digestion on track, stools more consistent, and sensitive tummies far less dramatic.

  • Probiotic E.faecium good bacteria - to help top up your dog's natural population of healthy bacteria (up to 400 million CFU).

  • Beta-glucan prebiotics – to further aid and encourage healthy gut function by feeding the good bacteria in your dog's gut.

  • Supporting digestion – by decreasing the pH in your dog's gut and helping the good bacteria thrive

  • Reducing flatulence - and bloating by helping to restore the natural balance of good and bad bacteria in your dog's gut

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Everything personalised to your dog's breed, age & more

personalised dog food for jack russell with skin allergies
personalised dog food for mixed breed with weight gain issues
personalised dog food for labrador with joint mobility
personalised dog food for cockapoo
personalised puppy food for french bulldog
personalised dog food for fussy eater chihuahua
personalised dog food for dachshund who loves meals times

Different breeds have different needs. The size of your dog, their activity level, snacks, neutered status and age all impact what your dog needs from their diet to flourish.

That’s why, with Years, a laid back 1 year old pug gets a different plan, ingredients and portionsthan a high energy 2 year old spaniel! Everything tailored just for them.

  • Dog specific nutrition - Your dog’s health and longevity depend on the best nutrition for them, so we tailor their meals accordingly!

  • Age specific support - Puppies, adults and senior dogs all have different nutritional needs. Each plan is built to match.

  • Activity levels - From couch potato to non stop energy, every dog gets the right balance of calories and nutrients.

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"Fine" works… until you see what's possible

Full selection of meals and supplements in our nutritionly complete dog food subscription

Years Cupboard Fresh® Dog Food goes beyond just keeping your dog ticking over... it’s developed to help your dog live a long life to the fullest with more energy, a healthier coat and better digestion.

  • Overall health & longevity

  • Joint care and mobility

  • Digestive health

  • Healthy skin & shiny coat

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Start now and see the difference in your dog

1

Tell us about your dog

Every question you answer impacts your dogs' Complete Nutrition System - get started now
2

We formulate their plan

Your dog’s daily portions are personalised using their breed, weight and activity level. - get started now
3

Calculate your price

Your price is unique to your dog and includes the entire Complete Nutrition System - get started now
4

Chef cooked

Our chefs freshly cook your dogs' tailored meals in our Nottinghamshire kitchens - get started now
5

Home delivered

Choose your delivery day, and we'll bring everything to your door in one easy package. - get started now

Total confidence
you're feeding your dog right

women and spaniel receiving personalised dog food box

Fresh recipes your dog will love

Tailored Chicken Thigh Mediterranean Casserole puppy recipe
pork shoulder sage & apple stew dog recipe
salmon & pollock cauliflower bake dog recipe

Chicken Thigh Mediterranean Casserole

So fresh and tasty you'll want to eat it! Delicious chicken thigh marinated with super foods, seeds, fruits, and cruciferous vegetables.

Chicken Thigh Mediterranean Casserole ingredients:
Fresh Chicken Leg [Chicken Thigh 60%, Chicken Drumstick 40%] (23.0%), Fresh Chicken Heart (22.0%), Fresh Chicken Gizzards (15.0%), Fresh Sweet Potato (8.6%), Fresh Mushroom (8.0%), Fresh Red Pepper (6.0%), Quinoa (5.5%), Rosemary-infused Sunflower Oil (3.6%), Fresh Spinach Leaf (3.5%), Deactivated Nutritional Yeast (1.0%), Dried Coconut (1.0%), Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Herbs & Botanicals (Algae powder, Oregano, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) (0.4%), Taurine (0.04%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

26.1%

Super seeds

9.6%

Nourishing extras

4.4%

Steak & Kidney Mushroom Hotpot

Hands off - it is for your dog!Delicious matured steak marinated with super foods, seeds, fruits, and vegetables for the ultimate healthy meal.

Steak & Kidney Mushroom Hotpot ingredients:
Fresh Beef Forequarter (23.0%), Fresh Beef Heart (22.5%), Fresh Beef Kidney (9.5%), Fresh Red Pepper (9.0%), Fresh Sweet Potato (8.1%), Fresh Parsnip (6.0%), Fresh Beef Liver (5.0%), Quinoa (4.5%), Fresh Spinach Leaf (4.0%), Fresh Mushroom (3.8%), Deactivated Nutritional Yeast (1.0%), Rosemary-infused Sunflower Oil (0.8%), Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Herbs & Botanicals (Algae powder, Rosemary, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) (0.4%), Taurine (0.04%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

30.9%

Super seeds

5.8%

Nourishing extras

3.4%

Turkey Thigh Cranberry Fricassee

Fresh prime meats you can see - not brown mush. Delicious turkey thigh marinated with super foods, seeds, fruits, and vegetables for the ultimate healthy meal.

Turkey Thigh Cranberry Fricassee ingredients:
Fresh Turkey Leg [Turkey thigh 60%, Turkey drumstick 40%] (28.0%), Fresh Turkey Heart (27.0%), Fresh Sweet Potato (10.1%), Fresh Red Pepper (10.0%), Quinoa (5.5%), Fresh Turkey Liver (5.0%), Rosemary-infused Sunflower Oil (4.1%), Fresh Carrot (2.3%), Fresh Spinach Leaf (2.1%), Deactivated Nutritional Yeast (1.0%), Dried Coconut (1.0%), Fresh Cranberry (1.0%), Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Herbs & Botanicals (Algae powder, Sage, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) 0.4%, Taurine (0.04%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

24.5%

Super seeds

10.1%

Nourishing extras

5.4%

Pork Shoulder Sage & Apple Stew

Juicy pork shoulder and apple with a sprinkle of sage, super seeds and vegetables for the ultimate healthy meal.

Pork Shoulder Sage & Apple Stew ingredients:
Fresh Pork Shoulder (24.0%), Fresh Pork Heart (23.0%), Fresh Pork Liver (11.0%), Fresh Red Pepper (9.3%), Fresh Parsnip (7.0%), Quinoa (5.5%), Fresh Spinach Leaf (4.1%), Fresh Sweet Potato (3.5%), Fresh Yellow Pepper (3.4%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Rosemary-infused Sunflower Oil (2.3%), Fresh Pork Kidney (2.0%), Deactivated Nutritional Yeast (1.0%), Fresh Apple (1.0%), Cold-pressed Hempseed Oil (0.5%), Herbs & Botanicals (Algae powder, Sage, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) (0.4%), Taurine (0.04%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

27.3%

Super seeds

8.3%

Nourishing extras

4.4%

Salmon & Pollock Fisherman's Bake

Succulent Salmon and Pollock fillet with a pinch of dill, super seeds and vegetables for the ultimate healthy meal

Salmon & Pollock Fisherman's Bake ingredients:
Fresh Pollock (41.5%), Fresh Salmon (18.5%), Fresh Sweet Potato (9.9%), Quinoa (5.5%), Fresh Parsnip (5.0%), Rosemary-infused Sunflower Oil (4.1%), Fresh Yellow Pepper (4.0%), Fresh Red Pepper (3.3%), Fresh Spinach Leaf (2.5%), Dried Coconut (2.0%), Deactivated Nutritional Yeast (1.0%), Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Herbs & Botanicals (Algae powder, Dill, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) (0.4%), Taurine (0.04%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

24.7%

Super seeds

10.1%

Nourishing extras

5.4%

Steak, Salmon & Prawn Surf 'N' Turf

Premium steak, salmon and prawns with superfoods, seeds, fruits, and vegetables for the ultimate healthy meal.

Steak, Salmon & Prawn Surf 'N' Turf ingredients:
Fresh Salmon (19.0%), Fresh Beef Heart (18.0%), Fresh Beef Forequarter (14.0%), Fresh Carrot (7.5%), Fresh Red Pepper (9.9%), Fresh Sweet Potato (6.9%), Fresh Prawns (5.0%), Quinoa (4.1%), Fresh Beef Kidney (4.0%), Fresh Spinach Leaf (4.0%), Fresh Mushroom (3.0%), Deactivated Nutritional Yeast (1.0%), Rosemary-infused Sunflower Oil (0.8%), Cold-pressed Hempseed Oil (0.5%), Pink Himalayan Salt (0.2%), Vitamins and Minerals (1.8%), Herbs & Botanicals (Algae powder, Parsley, Nettle Powder, Dandelion Powder, Alfalfa Powder, Chamomile Powder, Chicory root powder, Kelp) (0.4%), Taurine (0.04%)

Whole foods

100%

Prime meats

60.0%

Vibrant veg

31.3%

Super seeds

5.4%

Nourishing extras

3.4%

How Years compares

This isn’t typical dog food. It’s so much more. Years is a complete anti-inflammatory nutrition system, built on wholefoods and personalised for your dog’s needs. With 60% prime meats, superfruits, seeds, herbs and vibrant veg, Years supports long-term wellness at every stage of life.

Only Years offers your dog a complete nutrition system with personalised ingredients based on your dog’s life stage and breed. Here’s how Years stacks up against the competition.

Years Dry food Dry food Wet food Wet food Raw food Raw food Fresh frozen Fresh frozen

Named prime cuts of meat

Gently steam cooked at 78°C

Minimally processed wholefoods

Cooked to reduce harmful bacteria

Store at room temperature

Personalised to your dog's calorie needs

Ready to serve, no prep

Real fresh food you can see in the bowl

60% fresh human-quality meat in every recipe

Free bonus health supplement with pre & postbiotics

Zero legumes and grain free

The Years nutrition system includes fresh meals that provide 100% complete nutrition. But we go even further. Every meal plan order comes with a free Breed Health+ supplement, with added probiotics for digestive support.

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Weight Control

Made to win over even the fussiest eaters, one clean bowl at a time.

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Calmer Digestion

Over 80% noticed an improvement in digestion within 24 hours

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Better Joints & Skin

Shinier coats, easier movement & happier joints

Frequently Asked Questions

Wondering if Years is for you?

Talk with us.

Our team is here to help with ANY query even if it's not related to our food. Our goal is to help dogs live longer, whether they’re eating Years or not.

“Fine” is often just what we’re used to seeing day to day. Years is designed to support the things you notice most: how your dog sets off on a walk, how consistently they digest their food, how their coat feels when you run your hand over it, and how they approach their bowl.

Because Years recipes are built around digestible, balanced nutrition, the difference tends to show up in small, repeatable ways, level energy rather than peaks and dips, firmer and more predictable stools, a softer coat, and a dog that’s more engaged at mealtimes. It’s not a dramatic overnight change, but a shift in the everyday baseline.

Years starts with clearly named wholefood ingredients rather than highly processed inputs or vague derivatives. Each recipe is gently cooked and then balanced to ensure the right levels of protein, fats, vitamins and minerals.

The key difference is not just what goes in, but how much your dog can actually use. Digestibility varies widely between foods, meaning two diets with similar labels can deliver very different nutritional value. Years focuses on ingredients and preparation methods that improve nutrient availability, so more of what’s in the bowl is absorbed and used by your dog.

Yes. Years is formulated to be complete and balanced for everyday feeding, meaning it provides all essential nutrients in the correct proportions for your dog’s life stage.

Dogs require specific levels of amino acids (from protein), fatty acids, vitamins and minerals to support everything from muscle maintenance and immune function to skin health and digestion. Years recipes are designed to meet those needs consistently, so you’re not relying on supplements or guesswork.

Definitely. Years dog food is designed to support dogs at every age. While calorie needs change as dogs grow and age, our complete recipe delivers balanced nutrition to help every dog thrive, supporting healthy growth, steady energy, good digestion, mobility, a shiny coat and overall wellbeing.

Some health conditions may need a clinically controlled diet so pleaseget in touchif you are still unsure if Years is suitable for your dog.

You’re not usually looking for obvious problems. Most dogs who benefit from a diet upgrade already seem fine. They eat, they walk, they’re generally happy. The signs tend to be subtle and show up in everyday routines.

Look for things like:

- energy that dips partway through a walk

- a coat that feels okay, but not especially soft or glossy

- stools that vary in consistency from day to day

- a dog that eats, but isn’t particularly excited about their food

None of these mean something is wrong. They are often signs that your dog’s current food is doing the job, but not getting the most out of them.

A diet upgrade is about improving those everyday signals. You may notice level energy, more consistent digestion, a healthier coat and stronger interest at mealtimes. Small changes, but noticeable once you know what to look for.

Energy isn’t just about calories, it’s about how effectively those calories are used. Years focuses on balanced, digestible nutrition that supports steady energy release rather than spikes.

That can look like:

- a dog that sets off on walks more eagerly

- sustained energy throughout activity

- less slowing down partway through a walk

It’s not about making a dog hyperactive, but about supporting more consistent, usable energy.

Changes tend to appear in stages. Digestive consistency and appetite are often the first things owners notice, followed by energy levels and coat condition over time.

The key is to look for small, everyday signals:

- how they eat

- how they move

- how consistent their digestion is

These gradual improvements are what indicate their diet is working better for them.