We don't care if you buy Years

We don't careif you buy Years

Because this is somuch bigger than us.

Average life of a Golden Retriever has dropped by 34% in 50 years

Together let's disrupt the silence

Let's help 50 million dog parents understand what really goes in industrial dog food and the power of wholefood nutrition.

Average life of a Golden Retriever has dropped by 34% in 50 years

Together let's disrupt the silence

Let's help 50 million dog parents understand what really goes in industrial dog food and the power of wholefood nutrition.

Together we must DISRUPT the silence.

“For over 100 years, pet food manufacturers have leveraged the silence around dog nutrition for profit.

And as a result, so many dogs have lived short, illness ridden lives, much to the heartache of their owners.”

1

Let’s demand the entire dog food industry changes.

Demand honesty and for a move towards minimally processed, highly nutritious food for every dog.

2

Share with everybody

the deceptive dog food labelling practices, questionable marketing tactics and the unethical payments vets get for recommending “prescription” dog foods.

3

Let’s help over 50 million dog parents

understand the power of wholefood nutrition in helping their dog live a healthier, happier and longer life.

Years would no longer be needed, but so be it, our mission will be complete.

Together let’s demand change now

Sign our petition to demand dog food labelling changes

"Freshly Prepared Chicken" on the label isn't what you think

Share these labelling tricks with other dog parents

But who founded Years and why?

“I was fed up of seeing dog parents be duped not by Pedigree, Royal Canine or other huge multinationals but by so called "premium" brands selling "human grade" produce "personalised to their dog”

Dog parents believe they are getting meat they would eat themselves - when the reality is "chicken mince" is this -> IMAGE.

Dog parents believe their meal is heavily personalised to their dog when the reality is there getting the same 10 meals as every other dog but just in a different size!

I knew this because I spent 8 years in the meat industry creating a company called Muscle Food and learned exactly what was REALLY going into premium dog food and it repulsed me. "

I wouldn't dream of feeding my kids "non-descript" chicken or "fresh" meals that look like brown mush so why would I feed it to my dog?