We don't care if you buy Years

We don't careif you buy Years

Because this is somuch bigger than us.

Average life of a Golden Retriever has dropped by 34% in 50 years

Together let's disrupt the silence

Let's help 50 million dog parents understand what really goes in industrial dog food and the power of wholefood nutrition.

Together we must DISRUPT the silence.

“For over 100 years, pet food manufacturers have leveraged the silence around dog nutrition for profit.

And as a result, so many dogs have lived short, illness ridden lives, much to the heartache of their owners.”

1
Let’s demand the entire dog food industry changes.
Demand honesty and for a move towards minimally processed, highly nutritious food for every dog.
2
Share with everybody
the deceptive dog food labelling practices, questionable marketing tactics and the unethical payments vets get for recommending “prescription” dog foods.
3
Let’s help over 50 million dog parents
understand the power of wholefood nutrition in helping their dog live a healthier, happier and longer life.

Years would no longer be needed, but so be it, our mission will be complete.

Together let’s demand change now

Sign our petition to demand dog food labelling changes

"Freshly Prepared Chicken" on the label isn't what you think

Share these labelling tricks with other dog parents

But who founded Years and why?

“I was fed up of seeing dog parents be duped not by Pedigree, Royal Canine or other huge multinationals but by so called "premium" brands selling "human grade" produce "personalised to their dog”

Dog parents believe they are getting meat they would eat themselves - when the reality is "chicken mince" is this -> IMAGE.

Dog parents believe they are getting meat they would eat themselves - when the reality is "chicken mince" is this -> IMAGE.

Dog parents believe their meal is heavily personalised to their dog when the reality is there getting the same 10 meals as every other dog but just in a different size!

I knew this because I spent 8 years in the meat industry creating a company called Muscle Food and learned exactly what was REALLY going into premium dog food and it repulsed me. "

I wouldn't dream of feeding my kids "non-descript" chicken or "fresh" meals that look like brown mush so why would I feed it to my dog?

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“I am pretty sure every dog owner in the world can agree to a simple statement - saying goodbye to your best friend is one of the most difficult life events you can experience.

Saying goodbye to my childhood dog Hera prematurely made me want to help my current two dogs - Hera (again) and Harry live longer and happier lives. ”

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Together we agreed:

To demand the entire dog food industry to change because because by doing so we could make a bigger difference (than simply selling our own meals)

“ Help more dogs live longer, healthier, happier lives. “

“ To give more dog parents confidence their feeding their dog great quality nutrition “

How would we do this?

By creating a community of dog parents that care, care for the truth etc.

And by showing the entire industry that dog food meals can be healthier, can be tailored, can help dogs live longer. And thus Years was born.

We are deeply committed to:

1
Using the latest scientific reports
- Which govern every decision we make from choosing the right superfoods for our fresh meals to ensuring everything is cooked gently to maintain nutritional density.
2
Hyper personalising each recipe
- A Pug, Cockapoo and mixed breed dogs can all benefit from different nutrition - that is why we have 43,212 recipes!
3
Total transparency
We won't hide behind legal definitions of "chicken mince" or "chicken" - every ingredient and every cut of meat we use will be listed.
4
Feeding your dog like family, because they are
- That means including ingredients because their good no matter the cost - including pre & probitioics!
5
Delivering great value so EVERY DOG can benefit
- our goal is to help 50 millions dogs live longer, healthier, happier lives so profit is secondary to us.

And this is how it is going...

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It's unanimous. The Highest Rated Dog Food Of All Time

All About Dog Food is trusted by over 2 million people each year because it independently ranks over 2,521 dog foods in the UK.

Years.com meal nutrition system achieved the HIGHEST rating over all fresh dog foods - 99% out of 100.

Which do you think is healthier?

Our food looks different to every other dog food on the planet so it is a good question. Will a fussy dog eat all these vegetables and superfood ingredients? Yes and here is why.

10,000+ demanding the dog food industry changes