Together let's disrupt the silence
Let's help 50 million dog parents understand what really goes in industrial dog food and the power of wholefood nutrition.
Together we must DISRUPT the silence.
“For over 100 years, pet food manufacturers have leveraged the silence around dog nutrition for profit.
And as a result, so many dogs have lived short, illness ridden lives, much to the heartache of their owners.”
Let’s demand the entire dog food industry changes.
Share with everybody
Let’s help over 50 million dog parents
Years would no longer be needed, but so be it, our mission will be complete.
Together let’s demand change now
Sign our petition to demand dog food labelling changes
"Freshly Prepared Chicken" on the label isn't what you think
Share these labelling tricks with other dog parents
But who founded Years and why?
“I was fed up of seeing dog parents be duped not by Pedigree, Royal Canine or other huge multinationals but by so called "premium" brands selling "human grade" produce "personalised to their dog”
Dog parents believe they are getting meat they would eat themselves - when the reality is "chicken mince" is this -> IMAGE.
Dog parents believe they are getting meat they would eat themselves - when the reality is "chicken mince" is this -> IMAGE.
Dog parents believe their meal is heavily personalised to their dog when the reality is there getting the same 10 meals as every other dog but just in a different size!
I knew this because I spent 8 years in the meat industry creating a company called Muscle Food and learned exactly what was REALLY going into premium dog food and it repulsed me. "
I wouldn't dream of feeding my kids "non-descript" chicken or "fresh" meals that look like brown mush so why would I feed it to my dog?
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“I am pretty sure every dog owner in the world can agree to a simple statement - saying goodbye to your best friend is one of the most difficult life events you can experience.
Saying goodbye to my childhood dog Hera prematurely made me want to help my current two dogs - Hera (again) and Harry live longer and happier lives. ”
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Together we agreed:
To demand the entire dog food industry to change because because by doing so we could make a bigger difference (than simply selling our own meals)
“ Help more dogs live longer, healthier, happier lives. “
“ To give more dog parents confidence their feeding their dog great quality nutrition “
How would we do this?
By creating a community of dog parents that care, care for the truth etc.
And by showing the entire industry that dog food meals can be healthier, can be tailored, can help dogs live longer. And thus Years was born.
We are deeply committed to:
Using the latest scientific reports
Hyper personalising each recipe
Total transparency
Feeding your dog like family, because they are
Delivering great value so EVERY DOG can benefit
And this is how it is going...
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It's unanimous. The Highest Rated Dog Food Of All Time
All About Dog Food is trusted by over 2 million people each year because it independently ranks over 2,521 dog foods in the UK.
Years.com meal nutrition system achieved the HIGHEST rating over all fresh dog foods - 99% out of 100.